Marketing of openSUSE is not an island, we can look at other projects and read what experts write about marketing. This page contains useful references. Please enhance and comment.
- Promoting a free software project
- Open marketing: What does it really mean?
- Marketing for Geeks: Video and slides
- Event marketing with social media
- How to integrate social media into a conference or event
The following organizations are great places to search for concepts and information:
- ESOMAR is "the world organisation for enabling better research into markets, consumers and societies". It provides useful information regarding market studies, it's nice to understand the ethical rules.
- CIM - The Chartered Institute of Marketing is a must for anyone who wants to learn a bit about Marketing.
- MarketingPower - The American Marketing Association