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openSUSE:Launch checklist

tagline: From openSUSE

This is a list of items to do for an openSUSE distribution release.


Marketing Activities

Coordinator: jospoortvliet

No. What? When finished? Comments Responsible Status
0 Call for action 4 weeks prior to release Tell openSUSE community how to promote openSUSE and ask to double check whether everything is ready, point out this list
1 RC1 announcement With RC1 DONE
2 RC2 announcement With RC2 - August 2nd, 2012 Will DONE
3 Promote upcoming release on all our infrastructure 2 weeks prior to release Counter, content, link on Frontpages of all wikis, forum, www.opensuse.org
4 Manage production for PromoDVDs 2 weeks prior to release AJ, Jos
4.1 Artwork Promo DVD XX weeks before release
4.2 Decide where to Produce DVDs and how many XX weeks before release
4.3 Upload GM image to Fab before release needs ~10 days until sent back to us
5 Call for release parties 2 weeks prior to release Include Howto warlordfff
6 Creation of presentation for anyone to use 2 weeks prior to release Jos, anditosan, ilmenthar
7 Sneak Peek one per week starting early enough Detailed schedule Jos skip?
8 Write the Product_highlights page 1 week prior to release Starting with the last Milestone (M6), Jos
9 Write release announcement 1 week before release depends on product highlights! Jos
9.1 Write snippet for www.opensuse.org frontpage 1 week before release Jos
10 Pre-information to press & ambassadors 1 week before release download link, presentation, link to distribution page Jos
11 Create virtual PR package (promo package) for ambassadors to promote new release 1 week before release put it into wiki (incl. posters for launch party or booth) anditosan, SatManUK
12 Translate release announcement into various languages 1 week before release warlordfff
12.1 Translate front page snippet into various languages 1 week before release
14 Publish a selection of screenshots Release week At Screenshots_12.1 everyone
15 Publish a selection of videocasts Release week Reference from Portal:12.1 everyone (wstephenson: KDE activities, manugupt1 from openQA,...);boosters will create a howto on screencasts skip?
16 Write SUSE press release three days before release Jos
17 reminder to press & ambassadors two days before release download link, presentation, link to distribution page Jos
18 Publish release announcement Release day, 1200 UTC Needs to be coordinated with infrastructure, infrastructure needs to be open before publishing Jos, AJ
19 Collect press mentions ongoing Add to In the press everybody optional
20 Send out PR package with contents around release day (asap as DVD's are done) Items:
  • Poster DIN A1
  • Poster(s) DIN A3
  • Flyer C6 (openSUSE Flyer)
  • Bookmarks
  • DVDs
  • Sticker
AJ/Jos optional

Social Media Activities

Social Media Marketing Plan

social media stuff we should check out for the release

  • Identify social media to use and how to use them:
    • Facebook: Create facebook event, page
    • Twitter: Create daily countdown with a sneak message, hashtag to use
    • LinkedIn,...
  • Handle many languages
  • digg news announcement by as many as possible to get on the digg homepage
  • add announcement to social bookmarking sides like delicio.us and promote it
  • Add announcement to reddit.com
  • Tweet announcement and ask for retweets
  • create metrics to record what we achieved
  • create buzz leading to the launch - as well as buzz around the launch
  • Create custom bit.ly URL for announcement that everybody can use to track clicks through it - and announce it.

Social media masters - they promote the launch on a single site:

  • Facebook: SatManUK
  • VKontake.ru: SatManUK

Infrastructure

Coordinator: AJ

Note: During the launch day, coordination will happen on IRC, #opensuse-project.

What? When finished? Comments Responsible Status
Update counter for release Prior to RC1
Promote upcoming release on all our infrastructure 2 weeks prior to release Counter, content, link on Frontpages of all wikis, forum, www.opensuse.org
Update external websites Until release day websites:
  • opensuse-community.org
  • opensuse-education.org
  • planet.opensuse.org
Preseed torrents One day before release day Also get external seeder setup
Promote release on all our infrastructure Release day, 1200 UTC Frontpages of all wikis, forum, www.opensuse.org
Open up infrastructure so download redirector handles all files Release day
Update frontpage www.o.o, screenshots Release day, 1200 UTC For screenshots it needs update of www.o.o and static.o.o at the same time
Update wikis for new release Until release day Move old distribution to Archive, update pages for new release
Collect stats about release Release day blog afterwards on downloads etc.
Review and Verify our upgrade portal page Release day http://en.opensuse.org/Upgrade
Balance mirrors to distribute the download bandwidth Release day Watch the logs of the download redirector and be present on IRC and the mailing lists admin@opensuse.org and mirror@opensuse.org - especially the most popular mirrors sometimes need an adaption of their score to avoid bandwidth overload.
Update mirror list on mirrors.opensuse.org Release day http://mirrors.opensuse.org pages should list the new release.
Update style sheets (and java script) on both static.opensuse.org hosts via svn up Release day

Distribution

Coordinator: AJ

What? When finished? Comments Responsible Status
Create new distribution in build service With RC1
Upload documentation to doc.opensuse.org Until release day
Ask partners to update their repositories for new release Until release day List of partners: Packman, Nvidia, ATI
Create next version in bugzilla latest at launch vuntz, aj

See also