openSUSE:Marketing launch templates
Below is our template to use for market planning releases of the openSUSE distribution.
Template
This is the marketing launch plan for openSUSE (Version#). Topics are ordered in a chronological way. We're looking to forward seeing you on #openSUSE-marketing IRC channel or on the marketing mailing list
| What | When | Who | Comments | Status |
|---|---|---|---|---|
| Update (Version#) highlights | 4 weeks prior to release, (date) | Highlights Page | ||
| Promote upcoming (Version#) on all our infrastructure | 4 weeks prior to release, (Date) | Counter, content, link on Frontpages of all wikis, forum, www.opensuse.org | ||
| Sneak Peek | one per weeks starting on (date) | |||
| Feed social media (Facebook, Identi.ca, Twitter) | ongoing | |||
| Manager production for (Version#) PromoDVDs | 2 weeks prior to release | |||
| Creation of (Version#) presentation for anyone to use | 2 weeks prior to release, (Date) | |||
| openSUSE (Version#) RC announcements | ||||
| Call for release parties and how to | 2 weeks prior to release, (date) | |||
| Publish a selection of screenshots | Release week, (date) | |||
| Sneak peek summary | Release week, (date) | |||
| Pre-information to press & ambassadors | Release week, (date) | |||
| Publish release announcement | (Date and Time of Release) | |||
| Promote (Version@) release on all our infrastructure | (Date and Time of Release) | |||
| Open up infrastructure | July 15 | Lars with his team | Preseed torrents | |
| Add bandwith to software.opensuse.org | (Date and Time of Release) | do some Novell internal magic to add a few tons of bandwith for the first 24h of the release | ||
| Send PR package to each ambassador | Post-release | incl. 50 PromoDVD + a bunch of openSUSE Flyer + poster
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