openSUSE:Marketing priorities

This is about priorities right now (Dec, 2013). As Marketing team is rebooting, this is current state of priorities.

Currently we collect draft ideas in temporary document at Priorities for marketing which is hosted at Google. The reasons:

• server will not disappear at most inconvenient time as some free alternatives already did,
• wiki is not well suited for concurrent work, ie. high frequency edits, but it can be used to store daily copy of this document. Format will be a bit different to make wiki editing easier.

News

• Description: What is news about.
• Publishing time: One time, Periodic.
• Source: Who is source of information? Teams, public online, public off line, etc.
• List of outlets: Where information will be published? Mail list, wiki, news.o.o, forums.
• Layout: Fancy, modest, simple, or describe it.
• Medium: Wiki, forum, other online, pdf, odf, image, mix.

Announcements

• Description: As the name tells, announcements.
• One time: Before event.
• Source: Teams at openSUSE.
• Layout: The simplest for the medium and outlet.
• Medium: news.o.o, forums, mail list.
• List of outlets:

Weekly news

• Description: Short recapitulation of previous week.
• Periodic: Each week.
• Source: Teams at openSUSE.
• Layout: Simple that is easy to create and translate. Nothing more then a wiki page in its simplest form.
• Medium: wiki.
• List of outlets:

Monthly news

• Periodic: Each month.
• Interesting events of past month.
• Source: Weekly news with some additional work.
• Medium:
• Layout: Slightly fancier format than Weekly News. Some added pictures, for instance.

End year report

• Periodic: Once a year.
• Description: What we did last year.
• Source: Monthly news, plus some original articles.
• Medium:
• Layout: Fancy, in multiple file formats.

Events

Foz do Iguacu

• Where: Brazil

FISL

• Where: Porto Alegre - Brazil

Launch Parties

• Where: Worldwide

Presentation and Slides

Home Users

For new users or home users

Advanced Users

For advanced users

Developers

For developers

Project

About the project in general

Artwork and Identity

How to make the openSUSE identity and brand stronger from the marketing perspective

Mentoring & Karma

Certificate for Members as discussed few months ago during project meeting - IRC