Marketing/SocNet

From openSUSE

Revision as of 17:11, 3 November 2009

Using Social Networks to promote openSUSE

openSUSE uses a variety of social networking services to promote the Project and raise awareness of events and news related to openSUSE to its keep its core community abreast and reach out to users and media.

This page serves to identify various methods of social networking and tasks needed to maintain our presence, as well as offer useful guidance to our community on how to use services optimally.

openSUSE SocNet Masters

Person or persons to choose specific areas of social networking and become experts and provide guidance to the rest of the community.

Ed Borasky: Twitter (@znmeb, http://twitter.com/znmeb), LinkedIn (http://www.linkedin.com/in/edborasky)

Raul Libório: Twitter (@raulliborio, http://twitter.com/raulliborio ), Facebook (http://facebook/raulliborio)

Kevin "Yeaux" Dupuy: Facebook (http://www.facebook.com/kevinyeaux)

Known Social Networking Venues

• Networking Sites
  • Facebook + 4,500 members
  • LinkedIn
  • DZone.com
  • Mixi.jp (Japanese site) (900 members)
  • http://www.xing.com/net/suse (391 members)
• Microblogging
  • Twitter
  • Laconica/Identi.ca
• Blogging
  • Tips and Tricks
    • Plugins
    • Writing Styles
    • etc.
  • Planets
    • Planet SUSE
    • Planet GNOME
    • Planet KDE
• Social Bookmarking
  • Digg
  • Bloglines
  • Del.Icio.us
  • (others?)

Introducing Social Media

This introduction from Lydia Pintscher gives a good overview about Social Media: Intro.

Networking Sites

There are two major groups currently on Facebook that relate to openSUSE/SUSE. Bryen Yunashko, Joe Brockmeier and Kim Groneman are admins. There are a total of over 4,500 members.

We need to ensure that we reach out to these groups and keep them regularly updated on information about the openSUSE Project.

Fan pages Events

Microblogging

ToDo: Info about Twitter/Identi.ca

The @openSUSE Twitter user promotes openSUSE.

Sidebars for Twitter

Sidebar for users [[1]]

Sidebar for members of project: [[2]]

Sidebar for Ambassadors: [[3]]

Sidebar SuSE [[4]]

Sidebar ColorSuse [[5]]

Sidebar ColorSuse with bar [[6]]

Sidebar LiveCD [[7]]

Sidebar greenlines (little bar) [[8]]

Sidebar greenlines (big bar) [[9]]

How to insert the sidebar in your Twitter

1. Login in your account of Twitter

2. Select Settings in the top panel

3. In Design tab, select Change background image

4. Select the image

5. Click in Save changes

Example of sidebars:

Blogging

Tips and tricks about blogging and using planets

Microblogging Tools on openSUSE

You can use the online websites twitter.com or identi.ca directly for microblogging or a number of clients.

The following clients work under openSUSE:

• gwibber is a GNOME microblogging client. For installation on openSUSE see Andrew's blog. Gwibber supports Twitter, Jaiku, Identi.ca, Facebook, Flickr, Digg, and RSS.
• choqok is a KDE microblogging client, it supports Twitter and Identi.ca. It is part of the openSUSE KDE 4.3 repository.
• twitterfox is a microblogging add-on for Firefox and supports only Twitter.

Social Bookmarking

Monthly Digg parties?

It is fair deal to take time once a month to evaluate results of openSUSE efforts in various parts of project. We can use internal tools, once they are established, but external tools like Digg will double positive effects of evaluation.

• First it will evaluate sub projects achievements,
• second it will publish results in places where more people outside the project can see them.

Podcasting and other Audio Methods

At the Moment the German Weekly News are podcasted. Would you like to contribute us with the Weekly News in your Language? No Problem. Please send an email to Sascha Manns.
German Podcast: RadioTux What are the first Steps?

• Find an Radio
  • First you must search for an LINUX Radio, in my Case it was RadioTux (German Radio). Then you must ask, how long the News are max. If you have checked this, you can go to Audacity.
• Audacity
  • Intro and Outro
    • In Audacity we creating an Intro and an Outro. Now you can klick to Record. You say an short Intro: "OpenSUSE Weekly News. With $YOUR_NAME. Welcome to the issue." Then stop. This Track you can export as ogg or mp3. Then you make an second Track and klicking on "Record". You wait until the Sentence "Welcome to issue". Then you say the Issue Number. Now you have two tracks. Now you can search an nice Musictrack (Jamendo or magnatune). Attention: You must read the License!. Sometimes the License says, that the Track can used, but without changes. We must make changes. You can download an Musictrack, and import it to Audacity. Then you hear the Track and cuts it. You can use the Fade-In and Fade-out Effects in Audacity. Mostly you must minimize the Volume. If this is ready, you have the Intro. The same you can do by creating an Outro.
  • The Body
    • Create an Outline
      • First you must create an Outline with OpenOffice or what you want. In my Outline i've all Sections (Announcement, Status Reports,...). But i've not inserted the Statistics. This is not interesting by Podcast. Then i show the Weekly News Issue, what i want to podcast. I don't read the Sentece from the Weekly News, but i use my own words. And short Sentece, no difficult words. Then i test the Time to read without Audacity. In my case i have 5 Min for the whole Weekly News. I know, that the Intro haves 30 Sec. and the Outro too. So i must be under 4 Minutes.
  • The Body in Audacity
    • Now we speak the Outline into Audacity. And add the Intro and Outro. We must insert "Silence" at the Body Track. You must insert so many Secs, how long the Intro are. Than you must insert Silence in the Outro track. It is needed, that the Outro begins after the Body ends. Now you can exort all to ogg or mp3.
    • In my case i upload my File to an FTP-Server from the Radio. My File was played every thursday evening. After the Live-Stream the File is moved to the Archive, and the Blog makes an Podcast from it.
  • Special Articles
    • From Time to Time i make an Special Report about an Topic. That can be longer, but it is only podcasted, not livestreamed.

Analytics and Metrics

Ed Borasky: I use Clicky.com (http://getclicky.com). It has Twitter tracking and real-time analytics, but costs a nominal amount. I have the low-end subscription which is $59 a year and tracks up to five sites. I have four but one of them will be merged into another as soon as I get other stuff done.

The trick of analytics is to define goals, campaigns, key performance indicators, etc. I would think one big metric to track would be number of downloads of the install media. Campaigns could then be measured by how many downloads they created.

In the social media space, there are metrics to measure engagement. Let me dig up the slides and post something here.